The price of the Go plan varies by market: 399 rupees/month (approx. 5.88 SGD ~ 4.3 USD) in India and 300 pesos/month (6.68 SGD ~ 4.9 USD) in the Philippines – much cheaper than the $20/month Plus plan and the $200/month Pro plan.
Abhi Muchhal, OpenAI’s International Product Lead, stated that price and affordability are major barriers preventing many people from upgrading. Go was developed to “unlock” the mainstream user market.
The countries selected for rollout were based on internal data and user price sensitivity surveys.
ChatGPT Go does not include some premium features like video creation, in order to reduce computational costs and focus on mainstream users who use AI for everyday tasks.
As of October, ChatGPT reached 800 million weekly active users, up from 700 million (in August) and 500 million (in March). In Southeast Asia, user numbers have surged: 4x in Thailand, 3x in Vietnam and Indonesia, and over 2.5x in Malaysia.
OpenAI confirmed that there are “safeguards” in place to prevent users from using VPNs to subscribe to the Go plan at a lower price from other countries.
📌 Summary: The ChatGPT Go plan is proving to be highly attractive in price-sensitive markets, helping to double the number of paid users in India within a month. Its low price and 10x higher usage limits are opening a new direction for OpenAI’s globalization strategy, as ChatGPT’s user base surpasses 800 million weekly users – a record growth milestone.In Southeast Asia, user numbers have surged: 4x in Thailand, 3x in Vietnam and Indonesia, and over 2.5x in Malaysia.OpenAI confirmed that “safeguards” are in place to prevent users from using VPNs to subscribe to the Go plan at a lower price from other countries.
