- An Ipsos survey of 9,000 listeners for Deezer revealed that 97% could not distinguish between two AI-generated music clips and one composed by a human.
- The survey was released just as the song “Walk My Walk” by Breaking Rust (an artist using generative AI) topped the Billboard digital country music sales chart in the US for the first time.
- More than half of the participants felt uncomfortable not recognizing the difference. 51% believed AI would create more low-quality music on streaming platforms, and nearly two-thirds worried about the loss of creativity.
- Deezer emphasized that listeners want to know whether a melody comes from AI or a human. CEO Alexis Lanternier stated that the demand for transparency is sharply increasing.
- Deezer reported a rapid increase in AI music content: in January, 1/10 of the tracks streamed daily were AI music, which increased to more than 1/3 (equivalent to nearly 40,000 tracks daily) after 10 months.
- 80% of survey participants want clear labeling for AI music. Deezer is currently the only major platform to label all AI-generated content.
- The issue intensified after the group The Velvet Sundown became famous on Spotify and then admitted to using AI to create music; the group’s hit song exceeded 3 million streams.
- Spotify responded by recommending artists and publishers register a voluntary code of conduct to publicly disclose the use of AI in composition.
- The survey was conducted from October 6 to 10 in 8 countries, including Brazil, UK, Canada, France, Germany, Japan, Netherlands, and the US.
📌 The Ipsos survey for Deezer confirms a sharp increase in AI music exposure, with the daily listening rate surpassing 40,000 tracks and 97% of listeners unable to distinguish AI music. 80% demand clear labeling, in the context of an AI-generated song topping the Billboard chart for the first time. Concerns about quality and loss of creativity are rising, with 51% predicting lower quality music and nearly two-thirds fearing a reduction in creativity.
