Spotify will label generative AI artist identities as “AI persona,” displaying it on artist profiles and track lists starting in September to distinguish them from real artists.
AI artists like Velvet Sundown will be excluded from personalized recommendation systems by default to reduce the risk of unfair competition in listen counts with human artists.
Spotify asserts that the relationship between artists and fans is only sustainable when built on trust, especially in the rapidly developing era of generative AI.
Over the past 12 months, Spotify has removed 75 million spam tracks, while the platform’s valid music catalog currently stands at about 100 million songs.
The platform allows creators to self-declare their AI identity, but still combines human review with AI tools to detect fake profiles.
Spotify stated that listeners do not want to mistakenly assume a profile is human only to later discover it is an AI identity.
Velvet Sundown previously sparked controversy before social media confirmed it was a synthetic music project, currently boasting 117,000 monthly listeners.
Singer Sienna Rose was also suspected of being AI after entering the Viral Top 50 chart with over 500,000 monthly listeners despite never having performed or released a video.
📌 Spotify’s new move focuses on increasing transparency rather than completely banning generative AI music. Labeling as “AI persona,” excluding from personalized recommendations, and combining human and AI moderation aim to protect real artists, reduce fake music, and help listeners clearly recognize content origins. Cases like Velvet Sundown with 117,000 monthly listeners and Sienna Rose with over 500,000 monthly listeners demonstrate the scale of influence of this trend.
