- 91% of Thai internet users now use AI regularly, a sharp increase from 77% in 2024, showing that AI has become an “invisible” part of life.
- Gen Z leads with an adoption score of 8.5/10, using AI for everything from content creation to relationship advice. However, they are also the most cautious: 56% worry about negative social impacts, and 61% support a pause in development to add safety measures.
- Millennials (8/10) are more optimistic, while Gen X (5/10) and Boomers (4/10) show moderate concern but universally support responsible AI.
- The percentage of Thais using AI daily has doubled: from 19% in 2024 to 40% in 2025. Over 50% interact at least once a day, and 28% multiple times a day.
- Users leverage AI for upskilling: data analysis (62%), creativity (52%), and communication (35%). 54% are interested in prompt engineering, while 25% focus on ethics and bias.
- The workplace has emerged as an AI frontline: 40% use AI at work (a 93% increase from 21% the previous year), of whom 61% use it for content creation, 54% for analysis, and 53% for customer care.
- However, only 3 in 10 people report their company has a formal AI strategy, revealing a significant gap in direction.
- Online security is a concern: 83% worry about account safety, but 68% believe AI can improve it and accept AI for facial recognition or customer service.
- 77% are willing to share data if there is transparency and an opt-out option. Notably, 61% believe they can govern AI better than the government or businesses.
- International organizations like the OECD and UNESCO have issued principles for responsible AI, endorsed by Thailand and 193 other nations. Telecom companies play a key role in setting standards, in coordination with hyperscalers and cloud providers.
📌 91% of Thais have integrated AI into their lives, with Gen Z leading in adoption while also being concerned about ethical risks. AI use in the workplace has surged by 93% in just one year, yet only 30% of companies have a clear strategy. Citizens view upskilling as a personal responsibility, and 61% believe they can govern AI better than the government. The demand for safe, fair, and humane AI has become a key factor for sustainable development.
