- Google announced it will sign the Code of Practice on transparency for generative AI content under the European Union AI Act (EU AI Act) to support responsible AI use in Europe.
- This move follows Google’s signing of the GPAI (General-Purpose AI) Code in 2025 and aligns with its strategy to promote transparency standards for generative AI.
- Google stated it is accelerating the adoption of the C2PA standard, an industry benchmark that helps verify the origin and editing history of digital content.
- The company also continues to develop SynthID, a digital watermarking technology developed by Google to help users identify content created or edited by AI.
- To increase cross-platform interoperability, Google is collaborating with AI labs and tech firms including Apple, ElevenLabs, Kakao, NVIDIA, and OpenAI to promote watermarking tools based on SynthID.
- Google affirmed its support for the EU’s transparency goals but expressed concern that adding legal requirements while technical solutions are still evolving could increase regulatory burden and affect Europe’s competitiveness.
- According to Google, if online content features too many overlapping AI labels and legal notices, users may become confused and find it difficult to understand the actual context.
- The company believes transparency regulations should be designed to be simple, easy to understand, and useful for end-users, rather than just increasing the number of labels or disclosure requirements.
- Google will continue to coordinate with regulators and partners during the implementation process to build practical transparency solutions.
- This announcement reflects Google’s official stance: supporting transparency for generative AI while calling for the avoidance of overly complex regulations while technology and technical standards are still maturing.
📌 Google is continuing to promote transparency for generative AI by signing the EU Code of Practice, expanding the adoption of the C2PA standard, and developing SynthID watermarking technology. Simultaneously, the company warns that overly complex regulations or too many AI labels could backfire, making it harder for users to access clear information. Google believes that coordination between businesses and regulators will be a key factor in building transparency mechanisms that are both effective and user-friendly.
