- Many business leaders are treating AI like new software, entrusting IT with its deployment similar to an email server in 1995, turning AI into a risk to control rather than an intelligence to unleash.
- IT performs its duties correctly (security, contracts, training), but the problem lies in AI lacking strategic vision from senior leadership.
- AI is currently divided into 2 groups: traditional AI and GenAI (text, images, video). Marketing is the department that applies GenAI most strongly, but leaders mostly only talk about ChatGPT, overlooking the potential of video/image generators.
- Businesses often choose a single model based on their existing ecosystem (Microsoft → Copilot, Google → Gemini). This creates “vendor lock-in” and loses opportunities for intellectual diversification.
- Real-world incident: On 08/21/2023, Anthropic Sonnet experienced a 2-hour outage, paralyzing businesses that only used that model. This is a risk of relying on a single platform.
- Security is a major issue: the enterprise version of ChatGPT does not use data for training, but the free version does. If employees use personal accounts, the risk of PII leakage is very high.
- Strict prohibitions are ineffective, as employees will find ways to circumvent rules, leading to even greater risks.
- AI ownership should not belong to IT. AI needs an “executive champion” (CEO or senior leader) to shape strategy. IT should only support deployment and security.
- Leaders must view AI as an “intellectual partner,” not just a tool, while building separate strategies for each department (marketing, sales, legal, IT, product).
- The true value is not just a 5-15% increase in efficiency, but a leap in creativity, problem-solving, and long-term strategy.
📌 Businesses are falling into the IT “trap” when deploying AI as mere software, completely delegating it to the IT department, leading to a loss of competitive advantage. Choosing only one model like Copilot, Gemini, or ChatGPT makes organizations dependent and miss out on diverse value. IT needs to support security and deployment, but the CEO and leadership are the ones who must shape the strategy. If they don’t shift from treating AI as a “tool” to an “intellectual partner,” businesses will only achieve a few percentage points of efficiency instead of breaking through many times over.
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